OBJECTIVE
Select from a list of adaptive sports organizations that help disabled or challenged athletes find a welcoming community to play a sport. My team proposed a rebrand that showcases the organization's values and missions through a purposeful campaign to support their cause.
Designers: Thomas Griebel, Xandria Heidrich, Amanda Macey, Jennifer Zhang
Selected Adaptive Sports Organization:
Move Along
Goal:
To develop these opportunities and experiences by engaging participants and encouraging community involvement with desired outcomes, including increased physical activity.
Tagline:
Possibilities in Motion
Mission Statement:
We are committed to helping others move together with endless possibilities through adaptive sports.
BRANDING
Color Palette
Primary Typeface
Secondary Typeface
Additional Assets
Logo Design
Original Logo
Redesign Logo
Website Comparison
Website Other Pages
Brochure
Instagram Post
Branded materials and stickers
